Renew Beauty Collection
My Role:
Brand & Visual Designer
Product Concept Direction
Packaging Design
Creative Copywriting
This was a personal design challenge: to creatr a skincare brand that didn't shout, but whispered. A brand that felt like soft morning light, clean cotton, and a breath of fresh air. I imagined a line of products that peoiple wouldn't just use- but feel connected to
Client
Renew Beauty Brand
Service Provided
Product Design & Brand Direction
The Beginning
I started with mood. I collected visual cues- petals, sunlit textures, mineral tones. Ebverything pointed to softness and clarity. From there, I designed the Renew identity: modern, gentle, and honets. No loud colors. No clutter. Just a clear, balanced design that would match the skincare philosophy.
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Design Meets Purpose
Each product was treated as its own moment. I worked with soft gradients, botanical elements, and clear label layouts to evoke calm and simplicity. the packaging design highlited the key features- ''Lab No,'' for a clean, clinical edge; ''Vegan Water'' and ''Moisture Sun Serum'' for teh modern, ingrident - aware customer. the typography was carefully paired to bring softeness and modernity. Everything was deliberate. the floral elements weren't just decoration but they reflected the natural roots of the products. The spacing, teh tone, the color and experience that felt grounded, beautiful, and pure.
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The Outcome
The final designs for Renew Beauty felt like the brand i had envisoned: quiet Luxury, Clean, botanical, and effortless. through this project, I wanted to show that skincare branding doesn't rely on overused tropes or flashy trends. It can be soft. It can be still. And it can still stand out.
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